Which of the following is a true statement about the impact of social computing on a business?
A) There is a high cost to using viral marketing
B) It is difficult to gain information about customers
C) A small minority of individuals contribute the majority of feedback and can provide skewed data
D) Social computing does not allow for rapid feedback from customers.

Question

Quizplus · Accepted Answer

Research has shown that a small minority of individuals, often referred to as "super users," contribute the majority of content and feedback on social media platforms. This means that businesses must be cautious when using this data to inform their decisions, as it may not be representative of the overall population they are targeting.

Which of the Following Is a True Statement About the Impact