The comments of consumers in the blogosphere concerning a company's products are called ____________________.
A)Free advertising
B)Consumer-generated media.
C)Consumer-generated PR
D)Rumours
E)Reliable feedback

Question

Quizplus · Accepted Answer

The comments of consumers in the blogosphere are commonly referred to as consumer-generated media. This term encompasses user-generated content across various platforms, including blogs, social media posts, reviews, and more, where consumers share their opinions and experiences with a company's products. While these comments can be seen as free advertising for the company, they are also valuable feedback that helps the company to understand its customers' needs and improve its products. Additionally, some consumers may use these platforms to spread rumours or engage in negative PR, which makes monitoring and responding to consumer-generated media an essential part of any company's marketing strategy.

The Comments of Consumers in the Blogosphere Concerning a Company's