Putting ads on top of taxicabs in New York City that change as the cabs travel around the city is an example of __________.
A)viral marketing
B)permission advertising
C)geographical advertising
D)location-based advertising
E)direct marketing

Question

Quizplus · Accepted Answer

The ad placement on top of taxicabs in New York City that changes as the cab travels around the city is an example of location-based advertising because it targets consumers in a specific physical location.

Putting Ads on Top of Taxicabs in New York City