How did Amazon respond to the click-and-mortar competition?
A)By changing to bricks-and-mortar
B)By changing to trick-and-mortar
C)By offering same day home delivery
D)By offering free products
E)None of the above

Question

Quizplus · Accepted Answer

Amazon responded to the click-and-mortar competition by offering same day home delivery through their Amazon Prime Now service. This allowed them to compete with the convenience and immediacy of physical stores. They also expanded their network of physical bookstores and acquired the grocery chain Whole Foods to further their brick-and-mortar presence.

How Did Amazon Respond to the Click-And-Mortar Competition