Internet advertising is impersonal, one-way mass communication.
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Q11: An electronic storefront is a Web site
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Q13: Forward auctions are auctions that sellers use
Q14: E-commerce affects only businesses that sell products
Q15: Each buyer needs only one e-wallet for
Q17: Business-to-consumer applications comprise the majority of electronic
Q18: Banners are the most common form of
Q19: Even though B2C EC is much larger
Q20: The buy-side marketplace is similar to the
Q21: The degree of digitization relates to all
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