When Amazon welcomes you by name back to its website on your second visit, it is employing which strategy for competitive advantage?
A)Cost leadership
B)Differentiation
C)Innovation
D)Operational effectiveness
E)Customer-orientation

Question

Quizplus · Accepted Answer

Amazon is utilizing a customer-orientation strategy by personalizing the user's experience upon returning to the website, which can improve customer satisfaction and loyalty. This is not a cost leadership strategy as the focus is not on reducing prices or costs. It is also not a differentiation strategy as personalization is now a common practice among online retailers. Innovation and operational effectiveness are not applicable in this scenario.

When Amazon Welcomes You by Name Back to Its Website