_____ activities create value for which customers are willing to pay, whereas _____ activities do not add value directly to the firm's products or services.
A) Support, primary
B) Human resource management, inbound logistics
C) Procurement, operations
D) Primary, support
E) Accounting, outbound logistics

Question

Quizplus · Accepted Answer

Primary activities are directly involved in creating and delivering a product or service, adding direct value that customers are willing to pay for. Support activities, while essential to the organization, do not add direct value to the product or service but support the primary activities.

_____ Activities Create Value for Which Customers Are Willing to Pay