Buyer power is _____ when buyers have many choices from whom to buy and _____ when buyers have few choices.
A) high, the same
B) high, low
C) low, low
D) low, high
E) low, the same

Question

Quizplus · Accepted Answer

Buyer power is high when there are many alternatives or suppliers to choose from, giving buyers leverage to demand lower prices or higher quality. Conversely, when there are few choices, buyers have less leverage, making their power low.

Buyer Power Is _____ When Buyers Have Many Choices from Whom