In quantitative data analysis the unit of measurement is the variable.

Name: In quantitative data analysis the unit of measurement is the variable.
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In quantitative data analysis, the unit of measurement is usually the variable. The variable is the characteristic that is being measured or observed, such as height or weight. The data collected for each unit of measurement (i.e. person or object) will vary according to the variable being measured.

In Quantitative Data Analysis the Unit of Measurement Is the Variable