The researcher works hard at producing a questionnaire and/or scale that:
A)Will be easy to administer.
B)Will be simple to analyse.
C)Will be simple and short.
D)Will be valid and reliable.

Question

Quizplus · Accepted Answer

While it is important for a questionnaire or scale to be easy to administer, simple to analyze, and short, these characteristics should not compromise the validity and reliability of the instrument. Validity refers to whether the questionnaire or scale measures what it is supposed to measure, while reliability refers to the consistency of the results obtained from using the questionnaire or scale. These two characteristics are essential for ensuring that the data collected is useful for answering research questions and making informed decisions.

The Researcher Works Hard at Producing a Questionnaire And/or Scale