Focus groups are generally used when:
A)The researcher knows how to conduct focus groups.
B)The researcher wants to conduct focus groups.
C)The research supervisor wants the researcher to use focus groups.
D)The data required would best be gathered by facilitating a group to focus on the phenomenon under investigation.

Question

Quizplus · Accepted Answer

Focus groups are most effective when the data required can be best gathered by facilitating a group to focus on the phenomenon under investigation. This method is not solely dependent on the researcher's skills or preferences, or research supervisor's recommendations.

Focus Groups Are Generally Used When