The emphasis in non-probability sampling is on the capacity of a relatively small number of cases to clearly and comprehensively illustrate the phenomenon under investigation.

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Non-probability sampling is often used in qualitative research where the goal is not to generalize findings, but rather to gain a deep understanding of a specific phenomenon. This is achieved by selecting cases that are most likely to provide rich and detailed information about the topic of interest.

The Emphasis in Non-Probability Sampling Is on the Capacity of a Relatively