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The Total Score Arrived at in the Weighted Factor Score

Question 57
Multiple Choice

The total score arrived at in the weighted factor score approach represents: A)The probability of choosing a particular channel structure alternative. B)The probability that the channel structure alternative chosen will be optimal. C)A quantitative representation of management's judgment on the merits of a particular channel alternative. D)The optimal channel choice. E)The only logical channel alternative.

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Q 54
Approaches that attempt to identify all channel structure variables explicitly and then attempt to express the relationships among them in quantitative terms were referred to in the text as: A)Management science approaches. B)Heuristic approaches. C)Bayesian approaches. D)Distribution costing approaches. E)Financial analysis approaches.
Q 55
Which of the following is not a key limitation of Transaction Cost Analysis (TCA)? A)It deals only with the dichotomy of vertical integration versus independent channel members. B)The assumption of opportunistic behavior may not be accurate. C)It neglects most of the other relevant variables associated with channel choice. D)No distinction is made between long-term and short-term issues in channel structure relationships. E)It is difficult to implement.
Q 56
In the weighted factor score approach, all of the following are criteria for choosing channel structure except: A)Decision factors must be less than seven. B)Factors are stated explicitly. C)Decision factors are weighted. D)Each channel alternative is rated. E)An overall weighted factor score is computed.
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