If you wanted to assess the general level of participant satisfaction with a product, which type of question would be best?
A)The yes/no question "Are you satisfied with this product?"
B)The true/false question "I am satisfied with this product."
C)The true/false question "I am dissatisfied with this product."
D)The rating scale question "How satisfied are you with this product on a scale of 1 to 10?"
E)The open-ended question "Are you satisfied with this product?"

Question

Quizplus · Accepted Answer

D) This type of question will allow you to get a sense of whether the participants are completely dissatisfied with the product (indicated by a 1 or 2), generally satisfied with it (5 or 6), or extremely satisfied with it (9 or 10). These responses can be looked at with statistical data (the mean response, the mode response, the median response, the range of response, etc.). The yes/no and true/false questions will only give you black and white responses, while the rating scale will give you shades of gray. The open-ended question would allow people to express themselves in a very individual manner ("I love it!" "It's OK," "It's bad," etc), which will be hard to quantify to get a general sense of participants' level of satisfaction.

If You Wanted to Assess the General Level of Participant