Which of the following statements is NOT true?
A)Whole Foods Market is a cutting-edge user of Twitter.
B)Whole Foods Market monitors all tweets that mention Whole Foods Market.
C)Whole Foods Market addresses complaints on Twitter about Whole Foods Market immediately.
D)Whole Foods Market has an Integrated Media team that is involved with social media like Twitter.
E)Whole Foods Market defuses bad word of mouth on Twitter by using a sarcastic, snarky tone in its response tweets.

Question

Quizplus · Accepted Answer

E) The example cited in the book describes a situation in which a customer complained about poor produce and short-staffing at his local Whole Foods Market. Whole Foods defused the situation by responding to the customer via Twitter within a few hours, in tweets that were clear, respectful, and expressed a "you" perspective.

Which of the Following Statements Is NOT True