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A Telecommunications Company Is Set to Launch Its New Product

Question 82

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A telecommunications company is set to launch its new product, a radically different cell phone than its previous products. To ensure that the sales representatives who will be selling the device know all of its features and benefits, the company also wants to provide significant training materials. The company decides that the best way to do this is to run a series of webinars that sales representatives are expected to attend before selling the product. Discuss the advantages and disadvantages of this choice.

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A webinar is potentially a very good cho...

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