Which of the Following Is NOT a Consistent Design Principle

Which of the following is NOT a consistent design principle that applies to all media?

A) Start with a purpose-driven introduction.
B) Break the message into short chunks.
C) Avoid the use of words such as "first" and "second," which signal shifts in content.
D) Use parallel bullet lists for easy comprehension and skimming.
E) Begin each paragraph with a strong topic sentence that identifies the main point or overall idea of the paragraph.