________ stresses a firm's long-term commitment to the individual customer.
A) Gifting behavior
B) Relationship marketing
C) Set evocation
D) Permission marketing
E) Trial purchase

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes the importance of building and maintaining long-term relationships with individual customers, focusing on their individual needs and preferences over time. This approach places a high value on customer loyalty and customer satisfaction, and seeks to build trust and credibility with customers through ongoing communication and personalized interactions. Other options such as gifting behavior, set evocation, permission marketing, and trial purchase are not directly related to a long-term commitment to the individual customer.

________ Stresses a Firm's Long-Term Commitment to the Individual Customer