Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's ________.
A) inert set
B) inept set
C) emotional set
D) independent set
E) evoked set

Question

Quizplus · Accepted Answer

The evoked set refers to the group of brands or products a consumer can recall when making a purchase decision. Since Tom is considering these three candy bars for purchase, they are in his evoked set.

Tom Wants a Candy Bar and Is Trying to Decide