The ________ refers to the specific brands a consumer considers in making a purchase within a particular product category.
A) inert set
B) inept set
C) emotional set
D) independent set
E) evoked set

Question

Quizplus · Accepted Answer

The evoked set refers to the specific brands a consumer considers in making a purchase within a particular product category. This concept is crucial in marketing, as it represents the subset of brands that a consumer is aware of and positively considers as potential purchasing options.

The ________ Refers to the Specific Brands a Consumer Considers