John has decided that he needs to switch cellular service providers because his cell phone doesn't work in his new apartment. Within the context of the model of consumer decision making, this is an example of ________ need recognition.
A) hypothetical state
B) actual state
C) desired state
D) avoidance state
E) psychological state

Question

Quizplus · Accepted Answer

John's decision is based on the actual state of his cell phone not working in his new apartment, which indicates a discrepancy between his current situation (actual state) and his functional need for cellular service.

John Has Decided That He Needs to Switch Cellular Service