Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with ________.
A) lack of information
B) too much information
C) contradicting information
D) negative information
E) inconsistent information

Question

Quizplus · Accepted Answer

Heuristics are often used when consumers are faced with too much information and need to simplify the decision-making process.

Consumers Often Develop Shortcut Decision Rules Called Heuristics to Facilitate