How quickly an innovation spreads through a market depends to a great extent on communications between the marketer and consumers,as well as communication among consumers.

Question

Quizplus · Accepted Answer

The statement accurately describes the role of communication in the diffusion of innovation. Effective communication between the marketer and consumers can help create awareness and interest in the innovation, while communication among consumers can help spread awareness and build momentum for adoption.

How Quickly an Innovation Spreads Through a Market Depends to a Great