Under the ________ approach to defining innovation,copies or modifications of a competitor's product would qualify as new.
A) product-oriented
B) market-oriented
C) consumer-oriented
D) firm-oriented
E) development-oriented

Question

Quizplus · Accepted Answer

The firm-oriented approach considers any product new if it is new to the company, even if it is a copy or modification of a competitor's product.

Under the ________ Approach to Defining Innovation,copies or Modifications of a Competitor's