Consumers' idea of material comfort is largely a relative view.Consumers tend to define their own satisfaction with the amount of material goods they have in terms of a comparison of what they have to what others have.

Question

Quizplus · Accepted Answer

Consumers tend to compare their material possessions with those of others to define their level of satisfaction. This means their perception of material comfort is relative.

Consumers' Idea of Material Comfort Is Largely a Relative View