Of the various reference groups,consumers are most likely to gain membership to symbolic groups.

Name: Of the various reference groups,consumers are most likely to gain membership to symbolic groups.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Symbolic groups are those to which a consumer aspires to belong but does not have actual membership, such as celebrity fan clubs or elite social circles. Consumers are more likely to gain membership to groups that are accessible and tangible, like local clubs or community organizations.

Of the Various Reference Groups,consumers Are Most Likely to Gain