In order to assess whether respondents like a message, understand it correctly, and regard it as effective and persuasive, researchers generally use ________.
A) psychological noise
B) interpersonal feedback
C) perceptual defense
D) attitudinal measures
E) impersonal messages

Question

Quizplus · Accepted Answer

Attitudinal measures are used by researchers to assess respondents' reactions to a message, including whether they like it, understand it, and find it effective and persuasive. These measures can include surveys, interviews, and other methods to gauge attitudes and perceptions.

In Order to Assess Whether Respondents Like a Message, Understand