Consumers generally have favorable attitudes toward those brands that they believe have an adequate level of attributes that they evaluate as positive,and they have unfavorable attitudes toward those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes.

Question

Quizplus · Accepted Answer

This statement is true. Consumers' attitudes toward a brand are largely influenced by their perceptions of the brand's attributes, both positive and negative. Brands that are perceived as having desirable attributes are typically viewed favorably, while those with undesirable attributes are viewed unfavorably.

Consumers Generally Have Favorable Attitudes Toward Those Brands That They