________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.
A) Niche markets
B) Subjective norms
C) Direct experiences
D) External attributions
E) Foot-in-the-door techniques

Question

Quizplus · Accepted Answer

Subjective norms are part of the Theory of Reasoned Action and the Theory of Planned Behavior, which suggest that a person's behavior is influenced by their perception of what important people in their lives think they should do, as well as their willingness to comply with these perceptions.

________ Involve Both the Beliefs That the Consumer Attributes to Relevant