________ refers to the value inherent in a well-known brand name and stems from the consumer's perception of the brand's superiority,the social esteem that using it provides,and the customer's trust and identification with the brand.
A) Licensing
B) Brand equity
C) Family branding
D) Brand loyalty
E) Encoding

Question

Quizplus · Accepted Answer

Brand equity refers to the value inherent in a well-known brand name and stems from the consumer's perception of the brand's superiority, the social esteem that using it provides, and the customer's trust and identification with the brand.

________ Refers to the Value Inherent in a Well-Known Brand