Which of the following is true of j.n.d.?
A) Decreasing prices below consumers' j.n.d. is likely to cause a significant rise in sales.
B) Making product improvements that far exceed consumers' j.n.d. is likely to maximize company revenues.
C) There is no j.n.d. for decreased product volume sold in existing packaging
D) Making drastic changes to a company's logo to an extent well beyond just below consumers' j.n.d. allows companies to update their image without losing their ready recognition.
E) Increasing prices below consumers' j.n.d. is likely to go unnoticed by consumers.

Question

Quizplus · Accepted Answer

Increasing prices below consumers' j.n.d. (just noticeable difference) is likely to go unnoticed by consumers, as the change is too small to be detected.

Which of the Following Is True of J.n.d