Inner-directed consumers tend to rely on their own values or standards in evaluating new products and are likely to be consumer innovators.

Name: Inner-directed consumers tend to rely on their own values or standards in evaluating new products and are likely to be consumer innovators.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Inner-directed consumers are more likely to trust their own beliefs and standards rather than outside influences and therefore are more likely to adopt new products, making them consumer innovators.

Inner-Directed Consumers Tend to Rely on Their Own Values or Standards