The impulse buyer who reacts largely to external stimuli in the buying situation is the classic example of the cognitive theory of motivation.

Question

Quizplus · Accepted Answer

The impulse buyer is more aligned with the behavioral theory of motivation, which focuses on external stimuli and responses, rather than the cognitive theory, which emphasizes internal thought processes and decision-making.

The Impulse Buyer Who Reacts Largely to External Stimuli in the Buying