In a marketing context,the term rationality implies that ________.
A) consumers are fully conscious of what motivates their behavior
B) consumers select goals based on personal or subjective criteria, such as pride, fear, or affection
C) consumers constantly seek the lowest price for the goods they purchase
D) consumers always seek to make purchases that match those of their peers
E) consumers select goals based on totally objective criteria, such as size, weight, and price

Question

Quizplus · Accepted Answer

Rationality in a marketing context implies that consumers make decisions based on objective criteria, such as size, weight, and price, rather than subjective or emotional factors.

In a Marketing Context,the Term Rationality Implies That ________