In counter segmentation strategy,a company seeks to discover a more generic consumer need that would apply to the members of two or more segments and recombine those segments into a larger single segment that can be targeted with an individually tailored product or promotional campaign.

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Counter segmentation strategy involves combining two or more segments into a larger single segment that can be targeted with a tailored product or promotional campaign based on a more generic consumer need that applies to all of them.

In Counter Segmentation Strategy,a Company Seeks to Discover a More