One advantage of segmented marketing is that it costs less in terms of advertising campaign costs and production costs of a standardized product.

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Segmented marketing involves creating different marketing campaigns and products targeted at specific segments of the market. This can actually increase advertising and production costs as multiple campaigns and products need to be developed. However, the advantage of segmented marketing is that it allows for a more targeted approach which can result in better customer engagement and higher sales.

One Advantage of Segmented Marketing Is That It Costs Less