In the VALS typology,________ are motivated by ideals and tend to have low resources.They are generally slow to change and technology averse,and tend to prefer familiar products and established brands.
A) Innovators
B) Believers
C) Thinkers
D) Strivers
E) Experiencers

Question

Quizplus · Accepted Answer

According to the VALS typology, individuals who are motivated by ideals and have low resources are referred to as "Believers." They tend to resist change and prefer established brands that align with their values and beliefs. They may also be technology-averse and slower to adopt new products or services.

In the VALS Typology,________ Are Motivated by Ideals and Tend