Drawn from internal secondary data, customer lifetime value profiles include customer acquisition costs, the profits generated from individual sales to each customer, the costs of handling customers and their orders, and the expected duration of the relationship.

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Customer lifetime value profiles indeed encompass a range of financial metrics including customer acquisition costs, profits from sales to each customer, costs associated with servicing customers and their orders, and the anticipated length of the customer relationship. These profiles help businesses understand the long-term value of customers and strategize accordingly.

Drawn from Internal Secondary Data, Customer Lifetime Value Profiles Include