If the purpose of a study is to come up with ideas for the next Campbell's soup ad campaign, then a qualitative study is usually undertaken.

Name: If the purpose of a study is to come up with ideas for the next Campbell's soup ad campaign, then a qualitative study is usually undertaken.
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Qualitative studies are typically used to explore ideas, understand perceptions, and gain insights, making them suitable for developing creative advertising campaigns like those for Campbell's soup.

If the Purpose of a Study Is to Come Up