The ________ asks consumers to make subjective judgments regarding their future behavior.
A) Likert scale
B) semantic differential scale
C) rank-order scale
D) bipolar scale
E) behavior intention scale

Question

Quizplus · Accepted Answer

The behavior intention scale specifically asks consumers to make subjective judgments about their future behavior, such as how likely they are to buy a product or use a service.

The ________ Asks Consumers to Make Subjective Judgments Regarding Their