________ is external secondary data available for marketing research companies that routinely monitor specific aspects of consumer behavior and sell the data to marketers.
A) A value profile
B) Commercial data
C) Subjective data
D) Mechanical data
E) Primary data

Question

Quizplus · Accepted Answer

Commercial data is provided by market research companies that monitor consumer behavior and sell the data to marketers. This data is considered external secondary data as it is collected by an outside source and not by the company conducting the research. Examples of commercial data include demographic and purchasing data from companies such as Nielsen and Experian.

________ Is External Secondary Data Available for Marketing Research Companies