A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.
A) customer retention
B) narrowcasting
C) market segmentation
D) market targeting
E) positioning

Question

Quizplus · Accepted Answer

A customer retention strategy is specifically designed to encourage customers to continue doing business with a company rather than leaving for a competitor. This type of strategy focuses on building long-term relationships with customers and providing them with ongoing value so that they have no reason to switch to another company. Narrowcasting, market segmentation, targeting, and positioning are all important aspects of marketing strategy, but they are not specifically focused on customer retention.

A ________ Strategy Is Designed to Make It in the Best