An example of a qualitative factor for the decision-making process is ________
A) customer satisfaction as determined by written responses given by customers to survey questions
B) employee wages paid this week
C) number of clicks on a web site during a month
D) manufacturing overhead allocated to WIP

Question

Quizplus · Accepted Answer

Qualitative factors are typically subjective in nature and cannot be easily measured or quantified. Customer satisfaction, as determined by their written responses to survey questions, would be a good example of a qualitative factor as it represents a subjective assessment of their level of satisfaction with a product or service. B, C, and D are all quantitative factors that can be easily measured or quantified.

An Example of a Qualitative Factor for the Decision-Making Process