Which of the following is most likely to be a cost driver for the variable portion of marketing costs?
A) percentage of markup on cost
B) number of units produced
C) increase in revenues attributable to such marketing
D) number of units units sold

Question

Quizplus · Accepted Answer

The number of units sold is the most likely cost driver for the variable portion of marketing costs, as the more units sold, the higher the marketing costs will be to promote and sell those units. The other options are not necessarily directly tied to marketing costs.

Which of the Following Is Most Likely to Be a Cost