The _________ strategy calls for staying with the present product line and markets and maintaining or increasing customers slowly in new markets.
A)analyzing
B)defending
C)focus
D)prospecting

Question

Quizplus · Accepted Answer

The defending strategy is all about protecting the market share of current products and slowly expanding into new markets. This strategy is appropriate when a company has a large market share and does not want to take risks by investing in new products or markets.

The _________ Strategy Calls for Staying with the Present Product