One of TRESemmé's strategies is to extend their business by continuing to create hair care products formulated for customers with different hair types.This type of strategy is called_________.
A)integration
B)turnaround and retrenchment
C)combination
D)concentration

Question

Quizplus · Accepted Answer

The strategy described is known as concentration, which involves a company focusing on a specific product, market, or demographic. By creating hair care products formulated for customers with different hair types, TRESemmé is concentrating on the hair care market and catering to specific customer needs. Integration would involve TRESemmé acquiring other companies to enhance its capabilities, turnaround and retrenchment would involve downsizing or restructuring the company, and combination would involve merging with another company or diversifying into new markets.

One of TRESemmé's Strategies Is to Extend Their Business by Continuing