When a company decides to enter a line of business that is farther away from its final customer, what type of growth strategy is this called?
A)Backward integration
B)Forward integration
C)Related diversification
D)Unrelated diversification

Question

Quizplus · Accepted Answer

Backward integration occurs when a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, moving away from the final customer.

When a Company Decides to Enter a Line of Business