Kayla works for Cellular World Company and has created an ad for the newest version of the U-Phone, using imagery of the American flag and an eagle to convey the idea that the phone gives its users increased freedom.Kayla is based in the United States but developed the ad for use worldwide.Citizens of other countries found the ads offensive and improper.In this scenario, by failing to consider the perspectives of international customers, Kayla was showing __________.
A)parochialism
B)ethnocentrism
C)protectionism
D)nationalism

Question

Quizplus · Accepted Answer

Kayla's use of American symbols in an international ad campaign without considering how they might be perceived by other cultures demonstrates parochialism, which is the tendency to view the world solely through one's own cultural perspective.

Kayla Works for Cellular World Company and Has Created an Ad