When a company decides to enter a line of business that is farther away from its final company,what type of growth strategy is this called?
A)Backward Integration
B)Forward Integration
C)Turnaround Strategy
D)Stability

Question

Quizplus · Accepted Answer

Backward integration is a growth strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, moving away from its final product.

When a Company Decides to Enter a Line of Business