If you consider following a logical, prioritized approach to doing a situation analysis, you'd start with ________ and end with ________.
A)current; future benchmarks
B)prime-prospect identification; product assessment
C)product analysis; competitive atmosphere and marketing climate assessment
D)competitive atmosphere and marketing climate assessment; prime prospect analysis
E)situation assessment; strategic criteria

Question

Quizplus · Accepted Answer

Starting with a product analysis and then moving on to assessing the competitive atmosphere and marketing climate makes the most sense in terms of understanding the current state of the market. From there, analyzing the prime prospects and identifying strategic criteria can help inform future benchmarks and decision making.

If You Consider Following a Logical, Prioritized Approach to Doing